For a Public Relations Professional Emigrating to Australia
Welcome to our guide on the Australian skills assessment process for a Public Relations Professional. Before we examine the skills required to be recognised as a Public Relations Professional it may be helpful to explain that the skills assessment is the first step of the emigration process. The skills Assessment of a Public Relations Professional determines their eligibility to emigrate and the visa options available. Ultimately, it will affect their employment opportunities once they are in Australia.
While we appreciate that each case is unique, we always strive to secure the best possible outcome from the Skills Assessing Authorities in Australia. Experience has proven that efforts and expertise in this area are often the keys to a successful case.
Ensuring Public Relations Professionals Are In High Demand
Every skilled migrant wants to know they will be able to secure a job quickly and easily when they are in Australia. The Australian emigration system ensures that they can.
Each year, State Governments and the two territorial Governments report to the federal government on their local demand for Public Relations Professionals and if they need to bring in Public Relations Professionals from overseas to fill any potential shortage skills gaps. This report states the number of overseas a Public Relations Professionals required in the coming year to fill the skills gap within each region.
The Skills in demand are then broken down into priority lists. These lists range from those skills in high demand across the country to those skills with only limited demand within rural areas.
Curently, Public Relations Professionals are on the STSOL list. Being on this list means a Public Relations Professional may qualify for one of the following visa streams:
- 190, 407, 491 (S/T), TSS (S), 494
To read more about the shortage skills list, you can visit the government website here: STSOL
Skills and Experience Required To Be a Public Relations Professional
Before a person can be accepted in Australia as Public Relations Professional, their qualification, skills and experience must be independently verified via a rigorous accreditation. The process ensures all skilled migrants can do their jobs to the required Australian standards.
1. Defining the job title a Public Relations Professional:
The profession “a Public Relations Professional” can mean something slightly different in Australia to what is referred to overseas. In “official emigration terms”, this profession is aligned within the occupation category “Public Relations Professional” and is uniquely identified by the code 225311. This may seem weird to some people, but it is a registry system that has been in place since 2006.
2. Key Requirements for a Public Relations Professional:
For a Public Relations Professional to be deemed experienced down under, here are the essential skills, tasks, duties and responsibilities they must be familiar with:
General Duties:
Communication and collaboration
Recreation and sporting events
Data
analytics
and databases
Records
documentation
reports and research
Sales and marketing
Operating procedures and processes
Art and entertainment
Core Specialist Responsibilities:
Distribute
write
edit or compile documents
Collaborate with stakeholders
Present information and news to the public
Manage digital data or recordings
Conduct sales and marketing activities
Create or manage artistic productions
Coordinate activities or logistics
Operate audio-visual equipment
Coordinate recreational activities or special events
Coach others
Analyse market data and trends
Specific Tasks Associated with the Role:
Conduct market research
Write advertising or promotional material
Inform viewers
listeners or audiences
Provide educational information to the public
Write informational material
Operate still or video cameras or related equipment
Develop promotional strategies or plans
Deliver
publish
broadcast or distribute final audio or visual media product
Promote products
activities
or organisations
Edit written materials
Coordinate logistics for productions or events
Manage content of broadcasts or presentations
Coach others
Collaborate with others in marketing activities
3. The Australian eligibility criteria for a Public Relations Professional:
Currently Public Relations Professional’s are listed on the . This reflects the demand for the profession within Australia.
4. Emigration options:
As the profession is currently listed on the , there are places available. However, demand is high, and Australia will stop inviting further applicants to emigrate once all the places are filled.
Navigating the Vocational Education and Training Assessment Services Skills Assessment Process
For Public Relations Professionals, the skills assessing body is “Vocational Education and Training Assessment Services” they are often referred to as the VETASSESS. To visit their site, follow the link: https://www.vetassess.com.au
It is important to note that the primary purpose of the Vocational Education and Training Assessment Services is to make a profit and protect their current members from migrants entering Australia, taking their members’ jobs, and driving down standards or wages.
Therefore, the VETASSESS will often look to delay, frustrate and reject cases preventing accreditations wherever possible with those aims in mind.
The result of a candidate’s skills assessment is often a key factor in their success. It is vital that we secure the highest possible skills accreditation.
Find out more
Emigration law is one of the most complex areas of legislation and is continuously being adapted. By definition, emigrating to Australia is a legal process where the individual must prove their case. It is not down to the government to assist in that process. In fact, in legal terms, it is the government against whom we must win our case.
To discover more, complete our online assessment form for your complimentary guide and to discuss your options with one of our friendly experts.
